At dD Promotion & Design we deliver outstanding, innovative concepts and strategic design solutions.
Drawing on a depth of knowledge gained from over 20 years working with a vast array of large and small brands from around the world, we have the expertise needed to engage your target audience, drive results and deliver the brand experience that fosters client loyalty.
We have delivered graphic design and creative direction for the worlds leading brands and we bring that expertise to you.
Feel free to browse through some of our past works.
Please note that some of the works listed here where created while under employment with Creata Promotion.
Branding and corporate identity
Your company’s brand identity is one of your most valuable assets and the most important investment you will make, whether you are a start-up or well established business. At dD Promotion & Design we can create your corporate identity, ensuring it reﬂect's your brand values and vision.
Your brand and corporate identity is so much more than just a logo. It is your colour palette, image style, font selection, website design, packaging, marketing materials, and it is essential that cohesion across all touch points is established to effectively build equity, integrity and awareness of your brand.
Are you starting up a company or wishing to evolve your existing brand to be more aligned with the vision of your company?
Contact dD Promotion & Design to discuss the possibilities of what we could do for you, to effectively achieve your brand goals.
Product and packaging development
In today’s market, packaging is just as important as the product itself. It is imperative that your product stands out from competitors and visually represents the brand and values of the business and product. The packaging also needs to be functional and innovative without costing a fortune.
At dD Promotion & Design we deliver proven high quality, innovative design that delivers consistent and impactful in-store presence, enabling your product to cut through the noise of today’s market.
We will work with you to create packaging with purpose, while growing your brand experience and product awareness. Talk to us to discuss the possibilities.
Consumer promotions & loyalty programs
If you have seen outstanding promotional offers driving high volume sales of food and restaurants over the past fifteen years in the USA, EU or Asia Pacific the chances are we had a hand in it. If you want a team who know a lot about the world of drop dead brilliant creative which matches strategy blended into a 24/7 worldwide delivery view and total (and we mean total) campaign delivery then call for a confidential discussion.
Consumer promotions encompass a variety of short-term promotional techniques designed to induce customers to participate with the brand. These promotions are intended to enhance the value of your product purchase or can be used to achieve other objectives such as building brand loyalty, creating product awareness or gaining consumer insights. These promotions should be integral to your business marketing plans and are a proven method to uplift sales when executed correctly.
If you are wanting to target consumer switching to capture a larger portion of the market or to service the current client portfolio then each promotion should be customised to suit your needs to achieve the best possible result. We can put together an evolving plan that connects the consumer with your product and brand on a cohesive consistent basis.
Do you have a flat spot in your sales calendar which needs lifting? Contact us today!
Direct marketing and social media
A proven successful form of marketing that allows businesses of all types and sizes to target and engage particular demographics via a variety of media including mobile phone, text messaging, email, websites, On-line adverts, social media, fliers and cataloges, newspaper and magazine advertisements as well as outdoor advertising is all within the direct marketing suite which is to drive a specific call to action. If it is switching brands or services, committing to a purchase, or just a brand awareness exercise, it is all achievable through a direct marketing campaign.
dD Promotion & Design cater for all online websites including associated apps for a multitude of purposes from promotional, gaming, catalogue/shop websites and digital product extensions. These digital tools are extremely important to any brand and are key to successful marketing in todays marketplace.
We will piece together a successful direct marketing strategy including a creative package to suit your strategy and objectives and create the ideal solution for your brand. We employ a multi phased approach where the target audience is introduced to the business/brand and in turn made aware of the service or product that is on offer, compelling the consumer to take action.
Target that part of the market that you have always wanted to reach! Contact us today.
Freelance Graphic Designer Sydney Australia
My name is David Dobson and I am the owner and Creative Director of “dD Promotion & Design”, hence the dD in the title, dDP&D is a boutique agency specialising in enhancing brands through evolving, strategic creative.
I have a comprehensive background across most areas of design gained from a designing career, spanning over 20 years. Currently being a Freelance Graphic Designer Sydney Australia, my strengths and expertise are in the strategic design and concept of consumer promotions, packaging, point of purchase collateral (POP), direct marketing, corporate identity, brand development, catalogues, web and app design and project management, servicing both B2B and B2C portfolios.
As any professional will tell you, “good design starts with communication and collaboration”, I have a great deal of success and experience working with many clients such as McDonald's, Coke, Eveready, Energizer, Woolworths, Schick and Bic to name few of the major brands. I was also heavily involved with working in partnership with licensors ranging from Disney and Marvel to Hasbro and DreamWorks to achieve the best possible outcome and taking into account a timely delivery, budget management that all boast exceptional results for the brands and all stake holders involved.
I am passionate about working with my clients to explore and develop strategic creative solutions that deliver beyond their expectations and to lift their brands/product to new heights.
Now, a bit about my previous industry experience, a major part of my professional career was gained as a Creative Director at Creata. Creata is a global promotions agency with an extensive world wide, industry leading blue chip client base. As the Creative Director, in the Sydney studio, I led and directed a team of graphic designers that developed industry and consumer recognised creative solutions in an array of medias for all of Creata’s global clients.
Prior to designing with Creata I designed for Roadshow Entertainment. For a number of years, as a senior designer, I designed retail and sell-through labels including Roadshow Music and Roadshow Digital. At Roadshow I was part of the team that designed and created the first DVDs' including user menus and packaging that were introduced into Australia and New Zealand.
In 1996, operating under a previously owned and operated partnership I was the sole designer of the 1996 Coca Cola Summer Promotion including all the POP collateral and products that were the principal retail items for that successful program.
I’d like to take this opportunity to thank you for spending the time browse my site. Should you feel that there is something that you would like to explore, to grow and enhance your brand please feel free to contact me and we can discuss the possibilities.
We are passionate about evolving your brand and strategically engaging your consumer to give the best possible brand experience and in turn driving sales. Contact us now!