evolving
strategic
creative
At dD Promotion & Design we deliver outstanding, innovative concepts and strategic design solutions.
We have delivered graphic design and creative direction for the worlds leading brands and we bring
that expertise to you.
New start ups or established businesses that are looking evolve.
We are here to assist.
Drawing on a depth of knowledge gained from over 20 years working with a vast array of large and small brands from around the world, we have the expertise needed to engage your target audience, drive results and deliver the brand experience that fosters client loyalty.
Past projects
Feel free to browse through some of our past works.
 Crawford-Boots-mock-upProduct Design including Packaging and Master Brand guide Design |  Caremore Monthly catalogue designMonthly catalogue design |
|---|---|
 Monthly catalogue design2Monthly Catalogue design |  Apoona ADA EDM Advert 30OFF 211015 FinaleDM design |
 DispenseAssist_AJP Daily EDM_211028 |  Buildom_Report Analysis_Download-01Business Analysis report design |
 WW Cars trade presenterconsumer promotion, gift with purchase, GWP, brand experience, brand loyalty |  Shave-off-Quat-Titm-Consumer-Promopromotional packaging, point of sale, marketing collateral, gift with purchase, consumer promotion |
 McDonalds Global Packagingbranded packaging, packaging innovation, branding strategy, graphic design, FMCG, fast moving consumer goods promotion, expertise |  ProWrap-logo-designcorporate identity, brand design, brand evolution, corporate stationery, |
 Audio Clinic DM and Brochuresinformation brochure design, brand tone of voice, brand integrity, brand guidelines, brochure design |  ENERGIZER eveready consumer Promotioconsumer promotion, gift with purchase, brand promotion, graphic design, packaging, point of sale, loyalty promotion, FMCG, experience, global branding |
 COMB_PACKAGINGpackaging design, product design, premium, branded product, retail |  1D Retail and POPProduct design, POS, point of sale, marketing collateral, FMCG, marketing campaign, app design, digital content design, digital extension, digital brand experience |
 McD Eu Packaging innovations lotpackaging innovation, packaging design, functional design, design for purpose, purpose built, brand experience, product experience |  Bic Stationery print and packagingproduct design, functional product design, graphic design, packaging, retail packaging expert, brand expert, |
 Blue Water corp IDcorporate identity, corporate stationery, bluewater plumbing, brnad design, brand evolution |  Eveready Cars Consumer Promotionconsumer promotion, gift with purchase, brand promotion, graphic design, packaging, point of sale, loyalty promotion, FMCG, experience, global branding |
 Wobblers logocorporate identity, brand design, brand evolution, corporate stationery, |  Crofty's Cafe and Grillcorporate identity, brand design, brand evolution, corporate stationery, crofty's, menu design, restaurant branding, marketing strategy, brand experience, website design, |
 Coke Summer 1996 Keyartkey art, hand art, pencil drawing, hand illustration, campaign design, graphic design, poster art, POS, coca cola summer, coca cola |  Millionaire monop 2014 lotmonopoly, millionaire monopoly, hasbro, McDonald's, McDonald's Monopoly, Packaging, consumer promotion, comsumer journey, graphic design, brand guidlines, licensing, design for licence, packaging design, Game promotion, loyalty, FMCG, instant win, mcd, brand experience, expert, 20 yrs experience |
 Waldo Yumblers CDUCDU, Counter display design, licensed product, packaging design, wobblers, Yumblers, family marketing, POS, point of sale design |  SAN Cancer Healing Garden lotSAN hospital healing garden design, iconography, design strategy, water feature, garden design, graphic design, sydney |
Please note that some of the works listed here where created while under employment with Creata Promotion.
services
Branding and corporate identity
Your company’s brand identity is one of your most valuable assets and the most important investment you will make, whether you are a start-up or well established business. At dD Promotion & Design we can create your corporate identity, ensuring it reflect's your brand values and vision.
Your brand and corporate identity is so much more than just a logo. It is your colour palette, image style, font selection, website design, packaging, marketing materials, and it is essential that cohesion across all touch points is established to effectively build equity, integrity and awareness of your brand.
Are you starting up a company or wishing to evolve your existing brand to be more aligned with the vision of your company?
Contact dD Promotion & Design to discuss the possibilities of what we could do for you, to effectively achieve your brand goals.
Product and packaging development
In today’s market, packaging is just as important as the product itself. It is imperative that your product stands out from competitors and visually represents the brand and values of the business and product. The packaging also needs to be functional and innovative without costing a fortune.
At dD Promotion & Design we deliver proven high quality, innovative design that delivers consistent and impactful in-store presence, enabling your product to cut through the noise of today’s market.
We will work with you to create packaging with purpose, while growing your brand experience and product awareness. Talk to us to discuss the possibilities.
Consumer promotions & loyalty programs
If you have seen outstanding promotional offers driving high volume sales of food and restaurants over the past fifteen years in the USA, EU or Asia Pacific the chances are we had a hand in it. If you want a team who know a lot about the world of drop dead brilliant creative which matches strategy blended into a 24/7 worldwide delivery view and total (and we mean total) campaign delivery then call for a confidential discussion.
Consumer promotions encompass a variety of short-term promotional techniques designed to induce customers to participate with the brand. These promotions are intended to enhance the value of your product purchase or can be used to achieve other objectives such as building brand loyalty, creating product awareness or gaining consumer insights. These promotions should be integral to your business marketing plans and are a proven method to uplift sales when executed correctly.
If you are wanting to target consumer switching to capture a larger portion of the market or to service the current client portfolio then each promotion should be customised to suit your needs to achieve the best possible result. We can put together an evolving plan that connects the consumer with your product and brand on a cohesive consistent basis.
Do you have a flat spot in your sales calendar which needs lifting? Contact us today!
Sales, Catalogues and Marketing Collateral
A proven successful form of marketing that allows businesses of all types and sizes to target and engage particular demographics via a variety of media including mobile phone, text messaging, email, websites, Online adverts, social media, fliers and catalogues, newspaper and magazine advertisements as well as outdoor advertising is all within the direct marketing suite which is to drive a specific call to action. If it is switching brands or services, committing to a purchase, or just a brand awareness exercise, it is all achievable through a direct marketing campaign.
dD Promotion & Design cater for all online websites including associated apps for a multitude of purposes from promotional, gaming, catalogue/shop websites and digital product extensions. These digital tools are extremely important to any brand and are key to successful marketing in todays marketplace.
We will piece together a successful direct marketing strategy including a creative package to suit your strategy and objectives. We can create the ideal solution for your brand. We employ a multi phased approach where the target audience is introduced to the business/brand and in turn made aware of the service or product that is on offer, compelling the consumer to take action.
Target that part of the market that you have always wanted to reach!
CONTACT US TODAY - 0412 622 689
My Background
Freelance Graphic Designer Sydney Australia
David Dobson is currently the founder and Creative Director of dD Promotion & Design. Drawing on a depth of knowledge gained from over 20 years working with a vast array of large and small brands from around the world from FMCG to QSR environments. He has the expertise needed to engage targeted audiences, drive results and deliver the brand experience that fosters client loyalty.
His strengths and expertise are in strategic design and targeted marketing, innovative concepts for consumer promotions and brand engagement. Additionally, brand activations both experiential and digital extensions, corporate identity, brand and product development and awareness campaigns servicing both B2B and B2C portfolios are core capabilities.
As any professional will tell you, “Good design starts with communication and collaboration” and during David’s career he has had a great deal of success working with many clients such as McDonald's, Coca-Cola, Unilever, Eveready, Energizer, Bic, Woolworths and Schick to name few of the larger brands. He has also worked in partnership with borrowed equities ranging from the Disney suite to Hasbro, Mattel and DreamWorks to drive a variety of targeted outcomes while taking into account time frames, budget management that all boast exceptional results for all stakeholders involved.
A major part of David’s professional career was gained as a Creative Director at Creata. Creata is a global promotion agency with an extensive worldwide, industry leading blue chip client base. As the Creative Director, in the Sydney studio, He led and directed a team of graphic designers that developed industry and consumer recognised creative solutions in an array of media for all of Creata’s global clients. He had the opportunity to design many items that are out of the norm for the typical designer from jewellery ranges for Unilever awards to a Cancer Healing Garden for the SAN Hospital in northern Sydney.
Prior to employment with Creata, David was employed as a Senior Designer for Village Roadshow Entertainment. He was instrumental in the retail and sell-through film distribution sectors of the business including Roadshow Music and Roadshow Digital. He was part of the team that designed and created the first DVDs' launched into the Australian market including interactive user menus and packaging for ANZ.
In 1996, operating under a previously owned and operated partnership David was the sole designer of the 1996 Coca-Cola Summer Program including all marketing collateral, POP and merchandise that formed the principal retail items for the highly successful program.
In David’s small amount of down time, and as a father and family man he enjoys many activities, but his favourite would have to be tournament fishing. He competes in professional tournaments like the Berkley Super Series, The East Coast Bream Series, The Australian Bass Series, The Australian Freshwater Masters and the Australian Yellowbelly Championships. Fortunately, he has enjoyed some success and has built a fishing brand from scratch including a variety of unique fishing products that now feature in a variety of Australian retailers across the country. “Vex Performance Lures” is still in its infancy, and is proving to be a very popular, up-and-coming Australian brand.
With a very hands-on approach David has had several career highlights and one that stands out would be the redevelopment of the global McDonald’s Packaging. David was selected to take part in what was called the Global Packaging ‘Hothouse’ in London where the new look McDonald’s packaging was developed. David was instrumental in the final result. Please see the below link for your reference.
http://adage.com/article/design/mcdonald-s-packaging-a-2016-makeover/302019/
I’d like to take this opportunity to thank you for spending the time browse my site. Should you feel that there is something that you would like to explore, to grow and enhance your brand please feel free to contact me and we can discuss the possibilities.
contact us
Freelance Graphic Designer Sydney Australia
email: ddpromotiondesign@gmail.com
Mobile: 0412622689
Freelance Graphic Designer Sydney Australia
We are passionate about evolving your brand and strategically engaging your consumer to give the best possible brand experience and in turn driving sales. Contact us now!